What does it indicate when a Sales Associate paraphrases a customer's request?

Paraphrasing a customer's request is an effective communication technique used to demonstrate understanding and attentiveness. When a Sales Associate restates or summarizes what a customer has said, it indicates that they are actively engaged in the conversation and genuinely interested in addressing the customer's needs. This practice not only clarifies the customer's request but also reassures the customer that their concerns are being heard and taken seriously.

Additionally, paraphrasing can help build rapport and trust between the Sales Associate and the customer, fostering a positive interaction. It is a sign of good customer service, as it encourages open dialogue and can lead to more effective problem-solving or service fulfillment.