What does EDDM stand for?

Every Door Direct Mail, commonly referred to as EDDM, is a service offered by the United States Postal Service that enables businesses to send marketing materials to every household within a specific geographic area without needing to have specific addresses. This service allows for broader outreach while minimizing the need for detailed mailing lists, making it a cost-effective solution for businesses looking to promote products, services, or events to a large audience.

The benefits of EDDM include targeting by demographics and the ability to reach potential customers who may not be familiar with the business. This option positions businesses to increase brand awareness and drive foot traffic or online engagement without the complexities often associated with personalized mailing campaigns.