What are the restrictions for using Every Door Direct Mail?

Every Door Direct Mail (EDDM) is a service offered by USPS that allows businesses to send mail to every address within a specific area, such as a neighborhood or zip code, without needing to have a specific name or address. The correct answer highlights that one can use EDDM to send 5,000 pieces or less without requiring a permit.

This is significant because the flexibility of sending a smaller volume of mail helps small businesses or organizations reach potential customers effectively without the overhead of obtaining a permit, which could complicate the mailing process or deter smaller campaigns. It allows for easier, more accessible marketing opportunities for those who may not be able to manage the logistics or costs associated with larger mailings or permit applications.

The choice emphasizes the importance of understanding volume limits when utilizing EDDM, which directly influences how businesses can plan their marketing strategies. Overall, this understanding aids in compliance with USPS regulations while maximizing outreach efforts.